Who We Are

We are a team of passionate software engineers, technologists, designers and marketing professionals dedicated to driving mainstream adoption of blockchain technology.

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”

– Margaret Mead

Our Philosophy

Community is the real currency of decentralized applications and protocols. Our members, advisors and core team have a deep understanding of this and know that even the best projects live and die by their community. This is why we put community at the center of everything we do.

Our philosophy can be distilled into five guiding principles:

Be As You Are

Individualism and personal sovereignty should be protected at all cost, as they are the cornerstone of the human condition.

Do Work That Matters

Life is short and we believe people should spend it doing work that has tangible impact to others and themselves.

Support The Good Work

Support the good work others do and give recognition when and where it is due.

Continuously Improving

Always asking how we can do better.

Lead From Behind

Good leaders create other leaders. By empowering others we enrich our own lives and everyone grows in the process.

Founding Team

We are a team of builders who believe in the power of decentralized technologies to change the world.

Steve Floyd
Founder & CEO

Steve Floyd

A lifelong learner of computer science and design theory, Steve’s been working in different industries for over 15 years running his own creative agency. He helps Fractal and it’s partners think practically about operations and growth.

Anna Taylor
Chief of Communications

Anna Taylor

With a degree in public relations & advertising and a decade in various aspects of marketing and media outreach, and recognized community leader, Anna helps Fractal communicate their message effectively across mediums.

Raleigh Felton
Chief of Design

Raleigh Felton

A seasoned professional in UX/UI, branding & advertising, Raleigh helps Fractal differentiate itself as one of the leading design and usability focused teams in the blockchain ecosystem.

Adam Elmostehi
Business Development Lead

Adam Elmostehi

Rutgers University Alumni hailing from NYC, Adam is a community advocate, entrepreneur and student of human behavior and economics. Adam helps the Fractal team scale outreach and business development opportunities.


We have tapped some of the sharpest up and coming minds in blockchain to help us traverse the most complex problems.


Christian Lains

Christian is the Co-Founder of both BitSpace and BitGate, and has been a key figure in the blockchain community since 2011.

Jae Chung

Jae Chung

Jae is a recognized technical leader in the world of EOSIO software and specializes in building out blockchain infrastructure, network security and smart contracts.


Rob Konsdorf

Rob Konsdorf is a passionate technologist with a rich and storied history in DPOS communities and our brother from another mother.

Code of Conduct

Our members operate under a code of conduct that guides our communications and business dealings in the communities we operate in.

Be Fair, Be Balanced

We believe in the guiding principles of decentralization but do not engage in the religion, zealotry or tribalism that comes with it. Remaining protocol agnostic and understanding that there are different platforms to solve different problems is a standard of all who represent us publicly or privately.

Stay Golden

How we treat others is often a reflection of how we see and treat ourselves. All Fractal members strive to treat others as they would like to be treated.

Give Disclosure

If any of our members have a vested interest in a project, group or entity that would represent a conflict of interest in their public representation they will proactively disclose it in the appropriate manner. Our members will always be forthcoming about any potential conflicts of interest if and when those situations present themselves.

Build Bridges

Members have an open door policy and will work as connectors across blockchain communities. Therefore, we try to be a friend to all and enemy to none.

Say Your Peace

Fractal believes honest conflict has more social value than dishonest harmony. Our members are not afraid to speak up or speak out if necessary. We will always do so in accordance with our code of conduct, giving respect and professional dignity to those we may disagree with.

Our Mission

We are driven by more than a paycheck, united in a common mission.

To Educate

We believe that the goals of decentralization can only be realized if people have access to this technology. Our primary mission is to advance and spread knowledge about the benefits of decentralized systems to as many people as we can.

To Inspire Purpose

We strive to inspire others through our own actions and work.

To Build Freedom

Build and protect individual sovereignty, ownership, privacy and rights through decentralization.

Core Values

The common set of values among all members of Fractal can be distilled into five core values we define as our T.R.U.T.H:


Perseverance and hard work drive predictable outcomes.


Emotional intelligence is just as importance to use as technical competence. Understanding where others are coming from and having the ability to develop empathy and even humility are important behaviors in anyone we work with.


We pride ourselves on being dependable partners and stalwarts of the communities we work in. Our trustworthiness is proportional to the value of our social capital and our members take this relationship very seriously.


Honesty in our words and integrity in our work.


Lean by design, we have taken no VC or silent partners to start our business. Token holders should depend on us to appropriate our budgets accordingly:

Taxes & Legal
dApps & Community
Savings & Incidentals